Every year, the Red Sox air an anthem TV spot for Opening Day. The idea is to capture the overall spirit of each unique season, and hit a hard-knuckled fanbase who scoff at emotions in a Boston accent right in the feels. Not an easy task, but here’s two times I did it.
“Do You Hear That?” - 2020 Opening Day
Winner, New England Emmy for Program Promotion - Single Spot
“Today” - 2022 Opening Day
Lockouts and weather caused the 2022 Opening Day to be pushed and delayed several times. When the day finally came, it was still an “I’ll believe it when I see it” moment for the now-jaded fanbase. So here you go. Believe it.
Press
Damn, thanks Ricky! https://nesn.com/2022/04/red-sox-opening-day-hype-video-yankees-2022-season/
