“Gorton’s Southern Style Shrimp”
“How did the Gorton’s Fisherman get the recipe for his new Southern Style Shrimp?” Doesn’t matter. What matters are the incredible, fantastical, totally maybe true, sailor-worthy tall tales that a good meal with loved ones can pull out of us.
I came up with a real money-saver for this one: Just two salty fishermen swapping stories about our fabled Gorton’s Fisherman.
Well ok, we also had to pay for the twist ending…
“The Sea Belongs To Everyone” - 2023 Brand Campaign
Gorton’s has been spreading the goodness of the sea since 1849. And to tee up their 175th anniversary, they asked for a campaign that celebrated everything they’ve stood for all those years. Their core belief, and the core of this campaign, is that the sea belongs to everyone. So we created this spot to show that no matter who you are, or where you are, great seafood is in reach.
Minimal writing here from me, but a heavy hand in production and creative direction.
“Yellow, Out of the Blue” - 175th Anniversary Experiential Campaign
To celebrate 175 years of Gorton’s spreading the goodness of the sea, we enlisted the help of coworkers, friends and influencers to spread joy across the country, using a color that’s scientifically proven to be uplifting. Oh, it’s also the Gorton’s brand color. Funny how that works…
