“The Bench” - 2023 Campaign
Liberty Bank is all about building communities with kindness. We told that story through the heartwarming tale of an inanimate object that represents community in the simplest way: a bench. It was so well-received that the Liberty Bank CEO now wants to be known as “The Bench Bank”. Hey, sometimes you stumble into branding…
“All Benches Welcome” - 2024 Campaign
2024 was the year to go all in on “bench”. We were asked to do a spot that explains what the bench represents to Liberty Bank. Here’s that.