Ditch The Double-Cup
Dunkin’ approached us with a unique problem. They were getting rid of their styrofoam cups for good, but at the loss of a long-held New Englander tradition: Double Cupping.
I came up with a campaign to break the news to New Englanders about the loss of their frilly little makeshift koozies, using the ultimate authority on toughness. And we came thiiiiiiiiis close to selling it to Dunkin’s CMO. Only problem was Nick Offerman wasn’t available. But I’m told he was shown the campaign and laughed. I’m still chasing that high to this day…